BREAK THE RECORD
FREE THE ARTIST
ABOUT US
Iron Hammer Music (IHM) is a next-generation music company built for the modern era—designed to break records within the TikTok ecosystem and across all socials including digital streaming platforms (DSPs- Spotify, Apple, Amazon), all without locking artists into traditional, restrictive recording contracts.
By focusing on individual songs instead of long-term deals, Iron Hammer offers a flexible, artist-first model that allows creatives to retain 100% control of their careers. We empower artists to stay independent while giving each record the focused attention and strategic push it needs to succeed in today’s fast-moving digital landscape.
Iron Hammer Music is distributed worldwide by ByteDance and works directly with ByteDance’s internal marketing team to determine each record’s content pathway and to maximize each record’s global reach.
FACTS & STRATEGY
Each social media platform plays a unique role in music discovery, audience growth, and monetization. In addition to TikTok, IHM assists both artists and influencers to be fully active across all social media platforms.
In 2024, 84% of all records that entered Billboard’s Global 200 chart first went viral on Tik Tok.
With 2.7B monthly users and 125M+ paid subscribers, YouTube remains an essential platform for music discovery and monetization, combining long-form videos, Shorts, and YouTube Music into a powerful ecosystem for artists.
Instagram’s 2B+ monthly Reels users make it one of the fastest-growing gateways for new music discovery, with 80% of users reporting they find new songs through Reels, positioning it as a critical platform for exposure.
In 2025, Snapchat is driving massive music engagement with 460M+ DAUs and over 183B video views using its Sounds feature, making it a must for viral audio trends and direct fan interaction.
- The global recorded music industry grew to over $29 billion in 2024 from only 13 billion in 2014.
- Goldman Sachs projects that the music industry will grow to $43.4 billion by 2030.
- Market share for independent record labels jumped from 34% in 2022 to over 46% in 2024.
The streaming revenue model is a pro-rata distribution system, where a large pool of money from platforms like Spotify, Apple, and Amazon is divided by record labels and artists based on listener consumption.
| Number of Streams | 10M | 50M | 100M | 500M | 1B |
| Average Revenue Per Stream $0.004 | $40k | $200k | $400k | $2M | $4M |
Frequently Asked Questions
We are an elite team of music industry professionals with decades of experience in artist development, distribution, music publishing, synchronization, and viral marketing. Unlike DIY distributors, we work directly with TikTok’s marketing team to identify and push sounds to generate streaming revenue from Spotify, Apple and all other major DSPs while you retain your independence.
No. We operate on a song-first, artist-free model. This means that you are not signed to the label as an exclusive artist and you decide which records you want to release with us. We provide a short, transparent agreement that outlines the royalty payments (paid quarterly), scope of rights and mutual responsibilities to ensure clarity, fairness, and full creative freedom.
Yes, but you must first have an active TikTok artist profile and a Spotify artist profile. At that point we can support you with profile optimization, sound page visibility, creator collaborations, and TikTok-native strategy.
We handle it, but only after the song shows performance metrics that justify budget allocation. This is a numbers game. If the data supports it, we activate our creator network to scale the song responsibly.
Yes. While we don’t guarantee editorial placements, we actively pitch songs to TikTok editors, Spotify teams, and influencer networks. We also manage in-house and partner playlists to build early traction.
No upfront cost. We work on a revenue-share model. You win—we win.
Yes. We work with sync agents, music supervisors, and ad agencies to pitch music for Film, TV advertising, and video games.
We’re genre-fluid but TikTok-driven. From Brazilian funk to regional Mexican, dembow, drill, or lo-fi pop -- If your music is catchy, emotionally charged, or already generating engagement—especially on TikTok—we want to hear it.
Yes, but we focus on quality over quantity. If multiple tracks show potential, we’re happy to support more than one. Essentially, we look for strong records that we believe will also appeal to TikTokers.
- An active artist profile on TikTok
- WAV file of the recording
- Song lyrics
- Song genre
- Writer / Publisher split sheets
- Cover art
- Artist bio & photo
- TikTok & Spotify links
- A short song blurb
Comparison Chart:
DistroKid vs. Iron Hammer Music
| Feature / Focus | DistroKid (DIY) | Iron Hammer Music (IHM) (DIT – Do It Together) |
|---|---|---|
| Core Philosophy | “Do it yourself.” | “Do it together. We believe in your song, and we amplify it.” |
| Best For | DIY artists who want only a distribution pipeline and are ready to manage everything else themselves. | Ambitious artists who have promising songs and want expert partnership to build hits and grow a career. |
| Business Model | DIY distribution platform: artists upload, pay a flat yearly fee, handle everything themselves. | DIT next-gen label: collaborative partnership; artists keep creative freedom while IHM guides strategy and invests in visibility. |
| Song Selection | All tracks accepted; no curation – quality varies. | Selective, hit-focused approach – invests only in songs with strong viral potential. |
| Cost Structure | Annual fee (e.g., $22.99–$89.99/yr) + add-ons for extras. | No upfront fee for distribution; partnership model – IHM invests resources in exchange for a transparent share. |
| Royalties & Splits | Artist keeps 100% (minus platform fees); no shared upside. | Flexible, transparent splits aligned with campaign investment and services provided. |
| Creative Freedom | Full freedom but no guidance – artists must do everything alone. | Full freedom with strategic support – IHM enhances releases without restricting artistry. |
| Community & Network | No community aspect; platform only. | Creator-friendly network – access to other artists, influencers, and industry opportunities. |
| Marketing & Promotion | None included; artist must run and fund their own campaigns. | Integrated marketing engine: TikTok & social campaigns, creator activations, PR, playlist pitching. |
| Sync & Publishing | Optional third-party services; artist must apply themselves. | Hands-on support team: marketing, creative direction, influencer outreach, and analytics. |
| Release Strategy | Self-service. Artist decides when/how to release; little guidance. | Data-driven rollout strategy to maximize virality; team helps with timing, positioning, and momentum. |
| Analytics & Reporting | Standard dashboard with royalties and streams. | Enhanced reporting with insights to guide ongoing strategy and next releases. |
| Distribution Network | Wide global distribution (Spotify, Apple, Amazon, etc.) | Wide global distribution plus added campaign support and relationships with platforms & influencers. |